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Sustainability

 

At Del Rainbow Store, we are committed to becoming the most responsible version of ourselves, and the greatest contribution we can make to this mission is by partnering with brands who hold themselves to the same accountability.

We realise that by operating within a consumption-based industry, we have a responsibility to ensure that we are not a part of the problem but a part of the solution, and so we embrace our ability to make choices for the good of our environment.

"Through these choices we make a promise – to reduce our impact and to raise awareness. Through a heightened consciousness and devotion to this goal, we can effect positive change and we are grateful for our position to do so."

All brands available at Del Rainbow Store receive annual sustainability reviews, in line with our Sustainability Categories to promote transparency, so that we can understand what measures are being taken to improve sustainability practices and guide them into new areas of reform. 

 

We are inspired by designers and businesses that are focused on creating products with a living consciousness. We believe that every creation acts as a vessel, holding a space for the energy of its creator, and so that energy is then passed on to the end consumer. With this belief, comes our responsibility to ensure that every piece we stand behind is imbued with good intention.

"At Del Rainbow, we believe we are responsible for becoming more ethical in our practices than the industry we started out in, and that by doing so we can create a brighter future for the fashion industry and our world."

Our aim is to offer visibility into the practices behind the businesses with which we collaborate, and focus on ‘doing better’ through sustainable policies. We acknowledge the conscious consumer who actively seeks to gain knowledge and appreciation for the origins and creation of their purchases. We celebrate this desire to become aware and gain a deeper connection with a brand’s purpose.

Thank you for choosing to shop consciously. 

Turning our focus to within, Del Rainbow is also committed to our own sustainability journey.

"We are proud to be a 100% carbon neutral business. Each year, we undertake a detailed carbon footprint calculator, which serves to measure our carbon impact and secures our response as a business to offset our carbon emissions."

We partner with Carbon Neutral who exists to provide an avenue for businesses to be completely transparent of their carbon emission impact on the planet. A carbon offset (or carbon credit) is generated from an activity that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere. Through this program we purchase carbon credits which Carbon Neutral use to plant native trees in the Yarra Yarra Biodiversity Corridor annually to offset our carbon impact.

 

Additionally, through our partnership with 1% for the Planet, we are able to make a meaningful and transparent contribution of 1% of our annual revenue to environmental nonprofits.

"We are proud members of 1% for the Planet, joining a global movement that exists to ensure our planet and future generations thrive. In the words of 1% for the Planet co-founder founder, Yvon Chouinard, their mission is ‘to help fund diverse environmental organisations so that collectively they can be a more powerful source in solving the world’s problems’."

We are excited to take this positive step, joining over 3,000 members, working with thousands of nonprofit partners in more than 60 countries — proving that together, we all have the power to make a difference. Within Australia 1% for the Planet and Del Rainbow support the Sea Shepherd, Take 3 for the Sea, Seed Indigenous Youth Climate Network, Plastic Free Foundation, Bottle for Botol, Australian Marine Conservation, Planet Ark and Climate Council of Australia.

 

If you are shopping online, we are proud to partner with I=Change to give back to one of three of our selected charities. 

After you checkout, simply select the Charity project you would like to support and $1 from your purchase will go directly to a life changing project to help our community and planet.

The Australian Literacy and Numeracy Foundation

Literacy is freedom; to take control of your life, be informed, have a voice, stand up for your rights, resist exploitation, be self-confident and self-reliant. Literacy unlocks the door to learning and a world of endless possibilities.

The Australian Literacy and Numeracy Foundation is transforming lives through community-driven, ground-breaking and best practice literacy programs. Working in English and Indigenous First Languages, ALNF is committed to creating sustainable, long-term change.

Impact: $12 pays for a day of literacy support in an indigenous community.

Restore the Reef

As the world's largest living organism, The Great Barrier Reef is one of the most bio-diverse places on earth. The Reef also supports the culture and livelihoods of 70 Traditional Owner groups who have been custodians for over 60,000 years. Currently under threat due to climate change, the reef has lost 50% of it's coral. Greening Australia and Traditional Owners are working to restore wetlands and eroded landed by 2030 and prevent 400,000 tonnes of sediment from polluting of The Reef each year.

Impact: $50 prevents 1 tonne of sediment from reaching the Great Barrier Reef.
 

Clean The Sea

Over 160 million tons of plastic is produced each year to create single-use disposable items and packaging. With no established system to close the loop, this has led to over 70 years of accumulation of plastics in landfill (40%) and the environment (32%), with only 10% being recycled.

Seabin Smart Tech, similar to a rubbish bin X pool skimmer, removes floating plastics as small as 2mm, filtering 600,000L of water per day from oil and surface pollutants.

Impact: $1 removes 1.2kg of plastic from the sea.